We know that a lot of times people lose their phone and it could be dead or the online mobile apps could be inconsistent with bad signal or other issues. We wanted to make a product then to help with maximizing the tracking ability of finding your devices, while making it comfortable to use for everyday life.

In cases where the phone is dead or online mobile apps don't work well or are inconsistent, the AirTag acts as a saver to track the device. Think of it as a "backup" to tracking devices, as well as those who use the phone for their location. This gives maximal tracking ability, which is very useful.

Yes! We plan to allow for custom designs for the GripTrack, for example your favorite sports team or color designs as well.